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Franchise Rebranding: Win or Do it Again

The Tampa Bay Buccaneers went back to the future this week in unveiling their 2020 uniforms, returning to a streamlined version of their Super Bowl era look. Much goes into a uniform change and franchise rebranding, as I detailed in this February 23, 2004 story in SportsBusiness Journal. Some team rebranding of that era worked, some did not. It often depended not on colors and designs but whether the team won.

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Book Selection Sunday

For the first time in most anyone’s lifetime, we will be without basketball for at least several weeks in March and April. Given the global coronavirus pandemic, this is a small sacrifice and a trivial matter.

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Nine Days, No Phone

Could you lock your phone in a safe for 9 days and nights?

That’s what I did earlier this month when I boarded a cruise ship for the first time in nearly 10 years, leaving it in the cabin safe for the duration of the cruise.

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Stealing Our Sports and Concert Memories

I recently attended a Florida State basketball game, purchasing a pair of tickets several hours before tipoff. I paid by credit card at the box office and was handed a pair of actual paper tickets that listed the date, venue, teams, and seat locations.